PRICING

Clear, straightforward pricing that fits the way you work

Every electrical business is different.
Some weeks you’re flat out. Other weeks you just need the admin to keep ticking along in the background.

That’s why you can choose ad-hoc support when you need it, or a monthly package if you want guaranteed weekly hours and better value.

Ad-hoc support

Perfect if you need occasional help — a quote rush, invoices that need catching up, or a busy week on the tools.

Ad-hoc support starts from $XXX per hour.

No minimum hours.
No long-term commitment.
Availability depends on my workload for that week.

If you want guaranteed hours, a package will suit better.

Monthly packages (better value, guaranteed support)

If you’d prefer consistent admin moving in the background every week, a monthly package gives you:

• Guaranteed hours

• Predictable support

• Better value than ad-hoc

• Priority availability

Packages are tailored to your workload — whether that’s keeping quotes flowing, staying on top of invoicing, managing your inbox, or taking care of the everyday admin that builds up between jobs.

Final pricing depends on:

• how many hours you want covered

• how often the admin needs attention

• the systems you use

• the volume of quoting/invoicing each week

You’ll always know the cost upfront.

Why a VA is more cost-effective than hiring an employee

Hiring an in-house admin can be a big jump — especially if you don’t have enough steady admin to fill a part-time role.

With a VA, you only pay for the time you actually need.

No paying for downtime.
No holiday pay.
No sick leave.
No PAYE or payroll.
No workspace needed.
No training period — you get support from someone who already understands trades admin.

It’s flexible, efficient, and built to scale with your workload.

Not sure what level of support you need?

That’s what the discovery call is for.

A quick, no-pressure chat is the easiest way to figure out:

• what’s slowing things down

• what type of support would make the biggest difference

• whether ad-hoc or a package is the right fit

• what your weekly costs would look like

Keen to explore support? Let’s have a quick chat.

[Book a discovery call]

OVERARCHING PSYCHOLOGY OF THE PRICING PAGE

Sparkies arrive on your pricing page with one core question:

“Am I wasting my time?”

They don’t want to book a call, talk through their business, and only THEN discover they can’t afford you or the support isn’t what they expected.

This Pricing Page:

✔ Removes uncertainty
✔ Builds trust
✔ Anchors their expectations
✔ Reduces perceived risk
✔ Keeps the decision process simple
✔ Positions you as premium
✔ Filters tyre-kickers early

And it does so without showing detailed numbers that would box you in or make your pricing sound transactional.

⭐ SECTION-BY-SECTION PSYCHOLOGY

1. “Clear, straightforward pricing that fits the way you work”

This line reduces psychological resistance immediately.

Sparkies think:

• “Good. No mucking around.”

• “This won’t be complicated.”

The words clear and straightforward signal:

→ I’m not hiding anything from you.

It tells their nervous system:
“You’re safe here.”

2. “Every electrical business is different…”

This sentence achieves THREE psychological goals:

✔ Removes pressure

They don’t have to know exactly what they need before calling you.

✔ Builds relevance

You’re not talking to “small businesses” — you’re talking to them.

✔ Sets up workload-based pricing

So when they see “pricing depends on your workload,” it feels fair and expected.

3. Ad-hoc Support Section

“Perfect if you need occasional help…”

This language matches how sparkies think — many don’t feel “ready” for a consistent VA yet.
This line tells them:

“You don’t need to be a big operation to get support.”

Low barrier → higher enquiries.

“Ad-hoc support starts from $XXX per hour.”

This is the critical filtering mechanism.

Psychology behind it:

✔ Transparency = trust
✔ Filters out low-budget leads
✔ Prevents price-shock on discovery calls
✔ Positions you as premium but fair

This solves your fear:
“I don’t want to waste time with tyre-kickers.”

And because it’s phrased as “starts from,” they do not anchor you to that exact number.

“Availability depends on my workload.”

This is POWERFUL psychology:

✔ Positions you as in demand
✔ Makes ad-hoc feel scarce — scarcity increases perceived value
✔ Nudges them gently toward packages without saying “you should pick a package”

4. Monthly Packages Section

Packages are where your ICA gets real value and where your income becomes stable — so this section must pull them forward psychologically without pressure.

“Guaranteed hours / Better value / Priority availability”

Each line answers a subconscious fear:

• “What if admin piles up and she can’t fit me in?” → Guaranteed hours

• “Are packages worth it?” → Better value

• “Is she reliable?” → Priority availability

These are the exact friction points sparkies have.

“Pricing depends on your workload…”

This phrase:

✔ Feels fair
✔ Matches how trades price work themselves
✔ Normalises variation
✔ Saves you from being boxed into fixed numbers

It's exactly how sparkies expect service pricing to work.

5. “Why a VA is more cost-effective than hiring an employee”

This is one of the most strategically powerful sections.

Here’s why:

✔ Sparkies immediately compare “VA cost vs hiring a receptionist”

You make that comparison effortless — and in your favour.

✔ It reframes your cost as savings

Instead of:

“I’m paying Nicole X dollars,”
they now think:
“I’m saving thousands by not hiring.”

✔ It removes the fear of commitment

Hiring an employee = high risk, high cost.
Hiring you = low risk, flexible, cheaper.

✔ You’re speaking sparkie language

They KNOW how much employees cost them (sick leave, downtime, unproductive time).
This hits hard because it’s already familiar territory.

This section justifies your pricing invisibly, without you needing to list packages or hours.

6. The CTA Section (“Not sure what you need? That’s what the discovery call is for.”)

This is textbook psychological reassurance.

It removes ALL of these fears:

• “I don’t know what to ask.”

• “I’m not ready.”

• “I’m not organised enough.”

• “What if I book a call and waste her time?”

• “What if it’s too expensive?”

You’re telling them:

“You don’t have to know. I’ll guide you.”

This decreases resistance and increases confidence.

⭐ THE PSYCHOLOGICAL OUTCOME OF THIS PAGE

Sparkies leave the page thinking:

✔ “This is fair.”

✔ “This is straightforward.”

✔ “This would save me money.”

✔ “It’s flexible.”

✔ “I don’t have to train her.”

✔ “I can try ad-hoc first.”

✔ “Packages look better value though…”

✔ “A quick call won’t hurt.”

This combination — clarity, low-pressure, transparency, and smart anchoring — massively increases discovery call conversions.

⭐ FINAL VERDICT: This is EXACTLY the right pricing page for your ICA and your stage in business.

If you want, I can now:

🔸 Create a mobile-optimised version
🔸 Add a “Which option is right for you?” section
🔸 Build a value-stack graphic
🔸 Tighten the CTA further
🔸 Format this into perfect Squarespace block layout

Just tell me what you want next.